“The decline of bees and other pollinators continues at a high pace, and time for action is running out. Entomologists are holders of expertise that could be the key to halt and reverse the crisis of pollinator decline. This gives entomologists a unique societal responsibility, on par only with the one expected from them in the Western world a century ago on combatting vector diseases and plant pests. Then they invented strong chemicals and biological control. Today, they need to work with and for insects, in a much more complex settings but in a more positive and nurturing attitude.”